Cleaner, Fresher Laundry with Half the Effort!

Powerful, plant-based laundry products that cost pennies!

This detergent works hard to keep your family in clean, great-looking, and fresh-smelling clothes. Your clothes send a message about you, and this detergent will make your job easy.

"Our clothes come out of the washer squeaky clean and smelling great! I've noticed they stay looking great for longer without the harsh chemicals of other detergents, and they never have that sticky feeling of left-over detergent on them! And neither does the washer!!"

Highly Concentrated

These products are all highly concentrated, so LESS is ALWAYS more! It costs only pennies to run a load of laundry.

Fresh, Clean Scent

There are no phosphates, chlorine, or other unpleasant ingredients. It's dermatologist and allergy-tested. It leaves clothes with a fresh, clean scent, not an strong, overpowering odor.


The detergent is bio-degradable, and the new packaging is better for the environment.